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July 9, 2010

Pearl drinking water?
This year marks the 40th anniversary of the May 11th tornado that devastated Lubbock. During the days that followed, assistance poured in from all over Texas -- including Pearl
Brewery in San Antonio. This was before the proliferation of plastic bottles of drinking water. Pearl donated drinking water, probably the "original spring water," bottled in their customary quart bottles and packaged in Pearl cartons. The story goes that the shipment went to a Lubbock church which was offended by the presence of "demon alcohol" even though the charitable donation was water. The boxes were relocated to the municipal auditorium. As part of the anniversary, the City launched a website (www.1970lubbocktornado.com) and asked for citizens to submit their tornado stories. A local individual remembered cases of the Pearl drinking water in an attic,and, after 40 years returned the bottles to the City. The bottles and cartons were photographed for the archives and the bottles tagged presented as commemorative gifts to council members and others.

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